FAQ
01

Real questions. Direct answers.

Answers
Q01What is a turnaround CEO?+
An interim chief executive who takes the wheel of a company in decline. The mandate is short, the authority is full, the scope is commercial and operational. Stabilise cash, cut, refocus, restart growth, hand back.
Q02What does a turnaround CEO cost?+
Roughly €1,500 to €3,500 per day, or €25,000 to €55,000 per month for an intensive mandate. Crisis-level work runs higher. Performance-linked components are common.
Q03How fast does it work?+
Cash stabilised by day 30. Cost base and focus reset by day 90. Growth restarted by day 180. Beyond that, the operator hands the business to a permanent CEO.
Q04Turnaround CEO vs consultant. What is the difference?+
A consultant advises and recommends. A turnaround CEO acts, signs decisions and owns the outcome. Different role, different accountability.
Q05How long is a typical mandate?+
Most mandates run six to twelve months. The shortest are intense ninety-day fixes. The longest extend into eighteen months when the recovery is paired with a search for a permanent CEO.
Q06Commercial turnaround vs financial turnaround. Which do you do?+
Commercial and operational only. Revenue, margin, focus, team, growth. If creditors, courts or insolvency are the problem, you need a restructuring advisor, not a turnaround CEO.
Q07Will you sign as the legal director or just operate?+
I take the CEO role with the authority the board would give a permanent CEO. Legal director status depends on the jurisdiction and the deal.
Q08Do you work outside Italy?+
Yes. Based in Milan, operating across Europe. Trilingual: English, Italian, Swedish.
Q09What sectors do you cover?+
Consumer, gaming, digital, marketplaces, founder-led services and PE portfolio companies in adjacent sectors. The operating playbook travels across them.
Q10How do we start?+
One intro call. Twenty minutes. I tell you if a turnaround CEO is the right move, or if you need someone else. No pitch deck, no follow-up sequence.