Commercial turnaround.
Revenue recovery and margin recovery as a specialism. The page that separates operator-led growth from debt restructuring. If creditors are at the door you need a restructuring advisor. If the commercial engine is broken, you need this.
Refocus
Cut the product and segment count. Keep what makes 80% of the margin.
Re-price
Reset pricing to value. End discount drift. Push the price book up by 10–20% where the value supports it.
Re-segment
One ICP, one offer, one go-to-market. Stop selling to everyone with a budget.
Rebuild sales
Pipeline cover above 3x. Forecast that holds. Reps measured on margin, not just revenue.
Reset marketing
Spend pegged to payback, not budget. Marketing-to-revenue trending down quarter on quarter.
Retention discipline
Top-decile customer retention as a tracked KPI. CRM and success rebuilt around it.
As CMO of LeoVegas Group, marketing-to-revenue cut from 40% to 30%, the most efficient in company history, contributing to an 18% EBITA uplift. As Managing Director Italy, top-line scaled from 3M to 18M EUR in twelve months. These are the levers, applied.