A track record of results.
Eighteen years of mandates. Numbers as headlines. No narrative gaps.
US fund-backed operator in decline. Took the CEO seat. Stabilised revenue, rebuilt leadership and platform, strengthened CRM and VIP frameworks to lift player lifetime value. Restored growth in regulated markets. Handed the business back to a permanent team.
Owned a 120M EUR annual marketing budget. Led 100+ across strategists, country and general managers. Cut marketing-to-revenue from 40% to 30%, the most efficient in company history. Generated 50M EUR incremental revenue in under twelve months, contributing to an 18% EBITA uplift. The transformation was instrumental to the 607M EUR MGM Resorts acquisition.
Scaled Italy revenue by 500% in under twelve months. Built the local commercial engine, including football partnerships with Inter and Manchester City F.C. as group sponsorships.
Took MGA territories to 100M EUR, doubling year on year. Led Canada, Finland, Latin America, Japan and more. 7x revenue growth in under-served markets including Ireland and New Zealand.
Built a digital agency in Milan from zero. Grew revenue to 1.5M EUR with 100% YoY growth for five years. Advised 300+ Italian companies with 80% client retention. Premium Google and Bing partner. Sold to the listed group Digitouch for 1.35M EUR.
Ran a 5M EUR PPC budget across the Nordics and the Netherlands. Tripled regional revenue through data-led optimisation. The foundation of an operator career.